Green promotional products

Green promotional products can help boost engagement and win business

The world we live in is constantly changing and so are the people. We are all aware that our planet is in danger and the pollution is increasing. Having all this in mind be aware that your consumers will be paying attention to see whether the company they’re doing business with is focusing on sustainable business practices. 

Fifty shades of green
There are many factors and nuances when ‘green’ is concerned which might make things a bit complicated when you want to be engaged into something eco-friendly. In order to avoid confusion, simply take a look at the product’s make-up. Engage your supplier into discussion and their shirts have ‘eco-conscious’ label on it, they should also have verified the percentage of organic cotton or recycled polyester in the product. To carefully choose promotional merchandise which will support your company’s eco-friendly initiatives, make a small research of the nuances of green terminology. Make sure you know what “biodegradable”, “eco-friendly” and “organic” actually means, for example.

It’s not difficult to be green
It is not at all difficult to assume that promotional merchandise which is eco-friendly must be rather costly. However, today you can easily find some very affordable and likable options. If your company is a part of a trade show or you’re organizing a promotional event, you could choose a branded lanyard made from an extract of pulped bamboo instead of the regular one. It’s texture is unbelievably smooth and it feels much softer to the touch. And in addition, it is biodegradable! Being given this lanyard instead of the regular one, your current and potential future clients will be surprised and glad to know that you are trying to help our planet. Afterwards there will definitely keep your branded lanyards and talk about them to other people which will increase your popularity and make your name more recognizable.

There is always something for everyone
Because carefully selected promotional products can last very long, the important thing is to select items which will clearly show your commitment to sustainability. Pens and pencils are always a good idea, especially if you’re giving away biodegradable pens or recycled paper pencils. Biodegradable sport bottles, promotional usbs made of wood, promotional caps, organic T-shirts or recycled polyester wind-shirts…; they all promote healthy environment and commitment to eco-friendly ways.
Promotional merchandise is an effective way to make people notice your brand and your business. If you make an effort and connect the power of a promotional product with your awareness of ecology, you will have the people not only recognizing your brand but also connecting it with eco-friendly ways.  It will be good for your company and the environment. By choosing green promotional products –e.g. branded, organic T-shirts and wooden promotional usbs – your brand will be recognized and you will help our planet.

Author: Sophie is a marketing expert and freelance writer from Richmond, Australia. She's always seeking for new business ideas and opportunity. Sophie loves to write and share her expertise. Follow her at Facebook or check her tweets at @andersen_sophie.