Being a business presenter at a trade show is a nice experience and it can bring your company numerous benefits. However, if you do not take this participation serious enough and as an investment for the future of your business (and life, in some way), it might turn out to be a real disaster. So, if you are not ready to make some sacrifice and maybe work even more than you work in the company itself, better press the skip button on your trade show attending form. On the other hand, if you are set to go and show what you and staff are capable of doing and also win new clients, then you should do as much as you can to attract the visitors and make your appearance stand out.
Abundance of giveaways
Let's face it – we all like freebies. Even if some of us would never admit it, getting things for free tastes good. For instance, you are in a bank and you have to fill in a form or sign a receipt and their pen has just stopped working. People behind you are nervously gasping, waiting for you to move. You put your hand into the inner pocket of your coat and you find a pen that you got as a freebie at a trade show a couple of months ago. Of course that you will keep thinking about that pen and the nuisance it spared you from all those people behind you. It is just an ordinary freebie and yet, you will be thinking about it and the brand it represents. That is why freebies are a must-have when it comes to trade show participation.
Apart from pens, you should always have a battalion of lighters and T-shirts at disposal. In addition to that, you could also give away some writing pads or notebooks. Even better, you could organize a raffle and give the winner a nice business brand product. Such an occasion will certainly attract more visitors to your stand.
Original hosts
Haven't you got enough with all those folks wearing the similarly dull uniforms at trade shows? There they are, standing at the booth, smiling with their artificial smiles, waiting for the end of that dull and boring day to go home at last. Try to move from such staff members. If you want your business to look original, new and fancy, which will definitely attract visitors, you want the people who are here to represent it look the same way. That is why you should forget about boring T-shirts with a business logo, which are all right for a high school charity party, but here you need more original clothing solutions. For instance, you could go for bright-colored clothes for your staff at the stand or choose the business dress code, but with some brighter details. The staff members should be brimming with joy and youth and that will make your business stand out and your products get the attention it deserves.
About the author: Dan Radak is a hosting specialist, employed in a couple of eCommerce companies. Currently interested in marketing. In his free time he likes traveling and fishing.
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